Motor Industry Association: Who Are We?
The Motor Industry Association of New Zealand Inc, (MIA) represents the official importers and distributors of new cars, trucks and motorcycles to New Zealand.
We are the voice of the new vehicle industry, set up to provide a unified point of view and drive progress on issues that concern the sector - such as vehicle safety, emissions, fuel economy, consumer standards, industry training and codes of practice.
The MIA is currently made up of some 41 members covering 78 marques (brands) over three vehicle classes (light automotive, heavy automotive and motorcycles) and is recognised as the voice of the new vehicle industry by a wide range of Government, trade and consumer bodies.
History of MIA
The Association was formed in 1996, bringing together AMIDNZ, the new vehicle importers association, with the Motor Vehicle Manufacturers Association, the association of assemblers of completely knocked down (CKD) vehicles. In January 2007 the Motor Industry Association amalgamated with the Motorcycle Distributors Association.
The Association is an Incorporated Society which is governed by a Council, plus two specialist groups; a Heavy Vehicle Group and a Motorcycle Group. Each member of the Association is represented by their Chief Executive Officer or permanent New Zealand representative. The Chairs of the Heavy Vehicle and Motorcycle Committees are also appointed to Council.
The Council meets about 4 times a year. All Council meetings are held in Auckland.
The current President of the MIA, elected in March 2022, is Mr Simon Rutherford, Managing Director, Ford Motor Company of New Zealand Limited
There are two vice presidents, with one incumbant below, elected in March 2022 and the other vacant and will be elected in March 2023.
Neeraj Lala is the Chief Executive Officer for Toyota New Zealand Ltd
The Chair of the MIA Heavy Vehicle Group is Maarten Durent (above), Chief Executive Officer of Southpac Trucks.
The Chair of the MIA Motorcycle Group is Simon Meade, GM of Motorcycle / ATV / Marine Marketing, Suzuki NZ.
The Chief Executive Officer, MIA Secretary and Treasurer is Aimee Wiley (pic to come).
The Association's office is located in Lower Hutt and administers the day to day operations of the organisation.
Aimee Wiley (above) started her CEO of the MIA role on 3 April 2023 following more than 20 years in Industry and Government. She is supported by Mark Stockdale who is the Principal Technical Adviser.
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