About us

The Motor Industry Association (MIA) is a voluntary trade association representing the new vehicle industry. Our members are the official importers and distributors of overseas vehicle manufacturers (OEMs).

  • Membership: Over 43 members representing 84 different marques/brands.
  • Market Share: MIA members account for over 98% of all new vehicles imported and sold in New Zealand, including passenger cars, SUVs, light and heavy commercial vehicles, and motorcycles (both on- and off-road).


Our Purpose

As the voice of the New Zealand new vehicle industry, the MIA actively advocates for and supports our members in various industry interests.



Our Vision

A future New Zealand guided by automotive industry expertise and focused on integrated mobility, safety and energy technologies.  A future that benefits the automotive industry and everyday Kiwis.


Our Members

Official representatives (importers and distributors) of new vehicle manufacturers can join the MIA. Membership is available in three categories:

  • Light Vehicles: passenger cars, SUVs and light commercial vehicles under 3500 kg GVM
  • Heavy Trucks: large motorhomes, trucks and buses Vehicles over 3500 kg GVM
  • Motorcycles: Includes both on-road and off-road motorcycles, all-terrain vehicles (ATVs), quad bikes, and light utility vehicles.

Join the MIA and be part of a community dedicated to the automotive industry.



Light Vehicle Membership









Heavy Vehicle Committee Membership 




Motorcycle Committee Membership